Sports Coaching Group has a new partnership with The Genie’s Wish, a UK-registered charity dedicated to granting wishes for individuals aged 0-40 living with a critical or terminal illness, as well as young carers aged 5-18 across England and Wales.
The Genie’s Wish was established to bring joy, create lasting memories and offer respite for those facing serious medical challenges and their families by providing life-changing experiences, special events and bespoke opportunities tailored to individual wishes.
As part of this new collaboration, Sports Coaching Group has donated its previous branded kit following the launch of a refreshed uniform.
The donation reflects a shared commitment to community and a desire to support those who need a little extra magic in their lives.
Beyond the kit donation, Sports Coaching Group will be working closely with partner schools and The Genie’s Wish to identify children who may benefit from the charity’s support and have a wish come true.
Through this joint effort, coaches and school contacts will help raise awareness of the charity’s work and highlight opportunities where young people and families can apply for a Genie’s Wish experience.
The partnership builds on Sports Coaching Group’s broader community ethos, which extends beyond sport delivery into meaningful engagement with families, schools and local initiatives.
By collaborating with The Genie’s Wish, the organisation is helping to amplify the charity’s reach and bring smiles to those who may be facing particularly difficult circumstances.
The Genie’s Wish offers a unique service in the charity sector, creating joy and support for beneficiaries and their families through bespoke opportunities and memorable events.
To learn more about The Genie’s Wish and how to support its work, visit genieswish.co.uk.