About

Sports Coaching Group aims to empower young people through sports

Sports Coaching Group was founded in 2011 and has grown from two employees coaching at a handful of schools to employing more than 80+ coaches at more than 100 schools across Cheshire, Staffordshire, Stoke-on-Trent and Shropshire.

It is part of the EMPHASIS Community Interest Company, with its sister organisation Sportscape Education.

Work includes providing breakfast, lunch and after-school clubs, #HAF provision, sports days, swimming lessons, well-being lessons in schools, assessment days, cover for teachers doing preparation work (PPA), help with teachers professional development (CPD) and supply cover.

As Government policy promotes at least two hours of PE per week, we offer curriculum-aligned sessions to ease schools’ workload. Whether your school needs CPD training, PPA cover, swimming lessons, or alternative provisions, SCG is here to help.

Each school we work for is different, so we pride ourselves in creating a bespoke service tailored to individual needs.

During school holidays our multi-sports and sport specific holiday clubs have been very popular.

We are proud to work in partnership with Cheshire East CouncilStaffordshire County Council and the Department for Education in providing #HAF provision during Easter, summer and Christmas holiday periods which involve sporting and enrichment activities to the local community.

We also teach swimming lessons at 100 schools through the Pools to YOU programme as well as private swimming lessons and fun pool sessions.

Pools to YOU removes travel barriers by bringing swimming lessons directly to your school.

With 70+ schools in Cheshire and Stoke-on-Trent already benefiting, 80% of 12,000 children have achieved a swimming award.

We pride ourselves on offering children new experiences and opportunities, which we hope will build a life-long love for sport and activities which will increase participation.

SCG fosters a passion for sport, increasing participation and promoting positive attitudes toward health and fitness.

What we do at a glance:

CPD;

PPA;

Child care/wraparound;

Breakfast clubs;

Pools to YOU;

Well-being through sport;

Assessments;

Cover supervision;

Alternative provision;

Lunch and after-school clubs;

Professional PE provision;

Lesson observation

Sports Days.

To read more about our services, take a look at our brochure below.

At Sports Coaching Group, the focus is on empowering young people through sport.

Our Mission

“To empower individuals and strengthen communities through inclusive, high-quality sports and activity programmes

Sports Coaching Group is part of EMPHASIS Community Interest Company (CIC)

Sports Coaching Group is part of the EMPHASIS CIC.

A Community Interest Company (CIC) is a special type of social enterprise designed to benefit the community.

Sports Coaching Group and its sister company Sportscape Education exemplify this mission by focusing on inclusivity, community engagement and education within Stoke-on-Trent, Staffordshire, Cheshire and Shropshire. 

Our commitment extends beyond sports coaching, embracing programmes that foster personal development, well-being, and long-term community growth.

Sports Coaching Group delivers programmes aimed at enhancing both physical and mental health. 

We offer tailored activities that encourage fitness, healthy habits, and mindfulness, ensuring that participants of all ages can build resilience and improve their quality of life. 

Our initiatives promote active lifestyles while nurturing emotional well-being, fostering a balanced approach to health.

Youth engagement

Our youth engagement programmes are designed to motivate and inspire young people.

Through mentorship, team-building activities and skill development sessions, we aim to empower youth with the confidence and tools they need to succeed. 

These programmes are not only about physical activity but also about creating a safe space where young people can develop life skills and positive relationships.

Early years and family hubs

For early years and family services, we provide inclusive, family-oriented sessions that bring communities together. 

These hubs offer opportunities for parents and young children to bond, learn and participate in educational and playful activities that promote early development and support family cohesion. 

By offering a supportive environment, Sports Coaching Group encourages a sense of belonging and connection, essential for community well-being.

Through these comprehensive programmes, Sports Coaching Group nurtures personal growth, encourages lifelong learning, and strengthens the social fabric of the communities we serve.

Health and well-being

Sports Coaching Group is committed to improving the physical, social and emotional wellbeing of communities through a wide range of inclusive sports and activity programmes.

We aim to collaborate closely with third-sector organisations, local authorities, and multi-agency teams to align our initiatives with local and national health and wellbeing goals. 

This partnership-driven approach ensures that our services address the unique needs of the communities we serve, contributing meaningfully to broader public health objectives.

Our programmes are designed to support participants at every stage, offering both preventative and rehabilitative sessions tailored to diverse needs. 

With a focus on enhancing physical fitness, mobility, and overall health, our activities also nurture emotional resilience and self-confidence. 

By promoting active, healthier lifestyles, we strive to make a lasting impact on individual wellbeing and community cohesion.

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