Sports Coaching Group: Pioneering programme aimed at building confidence for girls through communication and self-belief is a success after first-ever six-week course in Stoke-on-Trent

Sports Coaching Group's feedback from The confidence movement programme put on at Birches Head Academy.

A pioneering girls-only programme designed to improve confidence, communication and self-belief has celebrated a successful first delivery by Sports Coaching Group in partnership with Together Active.

The six-week Confidence Movement programme was delivered at Birches Head Academy, in Stoke-on-Trent, and focused on empowering young girls through physical activity, discussion and reflective learning.

The initiative explored important topics including confidence, mindset, body image, media influence, friendship and communication, community and belonging, while encouraging participants to develop leadership skills in a safe and supportive environment.

Throughout the programme, pupils aged 13-14, took part in trust-based activities and collaborative challenges designed to strengthen teamwork, communication and self-expression.

Alongside the physical sessions, discussions gave participants the opportunity to openly explore the pressures young girls can face both in school and through social media.

Programme leaders say the impact of the course was visible from the very first session, with pupils growing in confidence week-by-week and becoming increasingly willing to speak up, support others and lead activities.

The success of the programme highlights the growing importance of confidence-building opportunities within education.

Charlie Chorlton, Commercial Director for Sports Coaching Group and its parent company EMPHASIS Community Interest Company, said: “The response to The Confidence Movement has been incredibly positive and it has been fantastic to see the growth in the girls throughout the six weeks.



“The programme is about far more than sport. It is about helping young people feel comfortable in themselves, use their voice and build positive relationships with others.

“We want girls to leave the sessions believing in their own abilities and understanding that confidence is something that can be developed.”

The project was launched in response to increasing recognition that confidence, wellbeing and communication skills play a major role in classroom engagement, participation in physical activity and future aspirations.

Following the success of the first programme at Birches Head Academy, Sports Coaching Group hopes to continue expanding The Confidence Movement into more schools across the region.

Sports Coaching Group is part of EMPHASIS CIC, empowering communities and inspiring futures.

The Confidence Movement Booklet. Sports Coaching Group is running courses aimed at empowering girls.
The Confidence Movement Booklet. Sports Coaching Group is running courses aimed at empowering girls.
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