Sports Coaching Group has today become part of EMPHASIS Community Interest Company (CIC).
As part of this move Sports Coaching Group has changed its logo, for the first time since it was formed in 2011, to tie in with the EMPHASIS logo and that of its sister company Sportscape Education.
EMPHASIS is committed to strengthening communities by delivering impactful programmes across education, mentoring, health, wellbeing, and inclusive sports participation through Sports Coaching Group and its sister company Sportscape Education.
This new alignment signifies a deepened commitment to fostering inclusivity, personal development, and community engagement through sports across Stoke-on-Trent, Staffordshire, Cheshire, and Shropshire.
Charlie Chorlton, EMPHASIS Business Manager, said: “Emphasis will allow us to empower individuals, organisations and communities through accessible coaching, education, sport, early years, youth engagement and health and wellbeing services.
“We are committed to nurturing personal growth, promoting lifelong learning, and enhancing physical and emotional health to create a positive impact on the communities of those we serve.
“Through inclusive and innovative programmes and services, we strive to foster resilience, confidence, and holistic wellbeing, ensuring that everyone has the opportunity to reach their full potential in a supportive and compassionate environment.”
Sports Coaching Group: Empowering through sport
Sports Coaching Group focuses on nurturing confidence, discipline, and well-being among individuals of all ages. Our diverse programmes encompass:
- After-school clubs: Providing structured environments for skill development and social interaction;
- Swimming lessons: Promoting physical health and safety in aquatic settings;
- Holiday clubs: Offering engaging activities that keep youth active and connected during school breaks;
- Health and well-being initiatives: Addressing both physical and mental health through tailored activities;
- Youth engagement: Creating platforms for young people to participate actively in their communities;
- Early years programmes: Laying foundational skills for the youngest members of the community.
By becoming part of the EMPHASIS CIC, Sports Coaching Group enhances its ability to deliver these services, benefiting from shared resources and a unified vision.
EMPHASIS: A foundation of core values
The EMPHASIS Foundation is dedicated to empowering partners like Sports Coaching Group and Sportscape Education to drive meaningful change.
Its initiatives are designed to engage and support people of all ages and backgrounds, ensuring access to essential resources. T
he foundation’s core values, encapsulated in the acronym E.M.P.H.A.S.I.S, include:
- Education: Providing accessible learning opportunities, from apprenticeships to accredited courses, to inspire personal and professional growth;
- Mentoring: Offering tailored programmes that empower individuals to reach their full potential through expert guidance and support;
- Physically Active: Encouraging people of all ages to embrace active lifestyles through engaging, community-focused initiatives;
- Health & Well-Being: Offering diverse activities designed to support mental and physical health, fostering healthier, happier lives;
- Achieve: Delivering opportunities to individuals so they can realise their full potential.
- Sports Participation: Creating safe, inclusive spaces for all to experience the benefits of sport;
- Inclusive: Ensuring everyone feels welcome and valued, regardless of background or ability.
- SEN (Special Educational Needs): Providing specialised support and tailored opportunities for individuals with additional needs.
Supporting schools and communities
In partnership with EMPHASIS, Sports Coaching Group will help schools generate income through fund-raising grants and external funding.
Its support sustains and enhances PE and extracurricular provision, ensuring long-term benefits for students and teachers alike.
Sports Coaching can work directly with schools or alongside PTFAs to assist with events, trips, and fund-raising initiatives, strengthening school communities and expanding opportunities for young people.
The significance of the integration
This integration into the EMPHASIS CIC framework enables Sports Coaching Group to:
- Expand programme reach: Leveraging shared resources to touch more lives within the community;
- Enhance service quality: Aligning with EMPHASIS’s core values ensures a holistic approach to community well-being;
- Strengthen community bonds: Collaborative efforts foster a sense of belonging and mutual support among participants.
By uniting under the EMPHASIS umbrella, Sports Coaching Group is poised to make an even greater difference, embodying the principles of education, inclusivity, and health that are central to both organisations.
