New baby swimming lessons in Cheshire as Baby Squids partner with Sports Coaching Group
We have formed a new partnership with Baby Squids Staffordshire & Nantwich by launching brand-new baby and toddler swimming classes at our Middlewich pool starting tomorrow (January 10). Located on Brooks Lane Industrial Estate, our Middlewich Hub is perfectly placed for families within a 20-minute travel time from surrounding towns such as Nantwich, Crewe and […]
Sports Coaching Group 2025 review: Celebrating a year of growth, impact and community achievement
The past year has been defined by growth, impact and a continued commitment to improving outcomes for children, schools and communities for Sports Coaching Group. With a dedicated team of more than 100 colleagues, we have delivered high-quality sport, physical activity and enrichment opportunities at scale, while remaining focused on inclusion, wellbeing and development. One […]
Sports Coaching Group unveils new branded kit as part of move for unified identity with sister firm Sportscape Education since moving under the wing of parent firm EMPHASIS Community Interest Company
When Sports Coaching Group and Sportscape Education joined parent organisation EMPHASIS Foundation Community Interest Company, a clear priority was to bring all three organisations together under one unified and recognisable identity. That process began several months ago with the creation and launch of new logos for EMPHASIS, Sports Coaching Group and Sportscape Education. These refreshed […]
Sports Coaching Group and SportsZone launch innovative sports partnership to give senior school pupils greater choice and engagement in sport with golf sim, darts and pool available for free during school’s sports afternoon
Sports Coaching Group has launched an innovative partnership with our sister company, SportsZone, to offer senior school pupils a wider range of sporting opportunities during their afternoon PE sessions. Recognising that traditional sports don’t always appeal to every pupil, the new initiative opens the doors of SportsZone free of charge to selected groups of students. […]
Sports Coaching Group secures extra FREE #HAF places across Cheshire East due to high demand
EXTRA FREE #HAF places have been released across several of our Cheshire East venues – after our original allocation filled up quickly. This has been made possible thanks to extra funding secured by Cheshire East Council, ensuring even more children and young people can benefit from the Holiday Activities and Food (HAF) programme this Christmas. […]
Sports Coaching Group launches playleaders programme across schools in Cheshire and Shropshire to train pupils to lead playground activities
Primary school pupils are being trained by Sports Coaching Group to lead games, support other pupils and help create a safe, friendly and structured playground environment. Colleagues are working in three schools in Cheshire and Shropshire teaching the youngsters on the Playleaders Programme. As part of the six-week programme children learn: At the end of […]
Sports Coaching Group celebrates community with 12 Days of Christmas giveaways for schools, families and staff including free gifts and money off SCG bookings
This December, we wanted to do something a little different. We have created our very own 12 Days of Christmas – a celebration of the children, parents, schools, coaches and community partners who shape everything we do at Sports Coaching Group. Each day, starting today (December 4) focuses on a different part of our community. […]
Holiday Activities and Food (#HAF) Programme 2025: Free Christmas clubs and food across Cheshire East, Cheshire West and Staffordshire
Sports Coaching Group will be delivering the Holiday Activities and Food (HAF) provision, where eligible youngsters and #HAF Teens can access free holiday clubs and food, at 10 locations during the Christmas holidays. The team will be providing for #HAF and Teen #HAF in Cheshire East, Cheshire West and Staffordshire. As trusted providers of children’s […]
Sports Coaching Group achieves Disability Confident Committed Employer status: Our commitment to inclusive and accessible employment and apprenticeships
We have officially signed up as a Disability Confident Committed Employer under the UK Government’s Disability Confident scheme. This important step reflects our ongoing commitment to making sure our workplace, and everything we do in schools, communities and sports settings is as inclusive, accessible and supportive as possible for everyone. To achieve Disability Confident Committed […]
Sports Coaching Group: Staff support Cheshire School Games Partnerships with football, dancing and cross-country events
Our staff have had some great fun and rewarding experiences during the last few weeks by helping out with schools to deliver some brilliant sports events. They have been working closely with the School Games Partnerships across Cheshire to support a wide range of school sporting events. Recently, our staff were out in force at […]