New baby swimming lessons in Cheshire as Baby Squids partner with Sports Coaching Group
We have formed a new partnership with Baby Squids Staffordshire & Nantwich by launching brand-new baby and toddler swimming classes at our Middlewich pool starting tomorrow (January 10). Located on Brooks Lane Industrial Estate, our Middlewich Hub is perfectly placed for families within a 20-minute travel time from surrounding towns such as Nantwich, Crewe and […]
Swim England learn to swim success: Children achieve stage awards thanks to help from Sports Coaching Group swimming teachers
This term has seen a wave of achievement in swimming as children progressed through the nationally recognised Swim England Learn to Swim Framework with Sports Coaching Group. The Swim England Learn to Swim Programme is the established national syllabus for teaching children to swim in England, designed to build confident, competent and safe swimmers through a series of […]
Swimming lessons in Cheshire: Sports Coaching Group invests in lifeguarding training to ensure safety standards are high as part of continuing professional development of staff
Delivering safe, high-quality swimming lessons starts with having the right people and the right training in place. That’s why Sports Coaching Group has continued to invest in the professional development of its coaching team, with staff recently completing a three-day lifeguarding qualification to further strengthen swimming provision across Cheshire, Stffordshiure, Shropshire and beyond. The qualification […]
Back to school with Sports Coaching Group: Childcare, school clubs and swimming for the new term
As the summer holidays draw to a close, families across Cheshire, Staffordshire and Shropshire are at the start of a brand-new school year. For Sports Coaching Group, it’s also the beginning of an exciting new term – building on the success of the organisation’s biggest-ever holiday club programme. This year, Sports Coaching Group is once again offering […]
Pools to YOU portable school swimming lessons reach 25,000 children across Cheshire, Staffordshire and Shropshire
As the school year comes to a close, we’re reflecting on an extraordinary 10 months of delivering swimming lessons through our Pools to YOU service – and the numbers speak for themselves. Since September, our dedicated team has brought high-quality swimming instruction directly to 70 schools across the region. With our fleet of 10 portable […]
Free and paid summer holiday clubs for children and Teens at Sports Coaching Group clubs, camps and YouthZone at SportsZone 2025
This summer we are offering more than ever when it comes to providing summer activities for children and Teens. Our clubs run from Monday, July 21 to Friday, August 29 across Cheshire East, Cheshire West and Staffordshire, with flexible hours and venues to suit all families. But please check the dates when you book, because […]
Feburary half-term: Half-term success, amazing holiday clubs and specialist camps with Sports Coaching Group!
As February half-term comes to a close, we’re reflecting on another fantastic holiday filled with fun, activity, and learning! Sports Coaching Group has once again delivered an action-packed schedule across multiple venues, ensuring children had an unforgettable experience in a safe and supportive environment. Half-term by the numbers 📊 ✅ 48 dedicated coaches leading the […]
Sports Coaching Group: We’re all set for February Frenzy half-term holiday clubs and camps…and there’s still time to book!
After weeks of preparation, Sports Coaching Group is all set for the February Frenzy half-term holiday clubs. The company has eight venues where it is running multi-sports camps including dance, arts and craft and specialist sports camps. Here’s the list: The multi-sports venues are: ⭐️ Sandbach Boys’ School (Feb 17-21); ⭐️ Wistaston Church Lane Academy (Feb 17-21); ⭐️ Holmes […]
From holiday club kids to leaders: Brothers Aaron and Charlie Briscall head Sports Coaching Group’s swimming hubs
Brothers Aaron and Charlie Briscall have gone from attending holiday clubs as kids run by Sports Coaching Group’s two directors – to running the firm’s swimming hubs. They used to attend Sports Coaching holiday clubs at Elworth Hall Primary School, in Sandbach, and were coached by Ross Kesteven and Chris Regan, when they were just […]
Get 10% off multi-sports bookings for our February FRENZY half-term fun with Sports Coaching Group
As February half-term approaches, Sports Coaching Group is gearing up to deliver an action-packed week of activities for children from February 17 to 21. With discounts and a variety of options, there’s something for everyone to enjoy. February FRENZY Multi-sports clubs Our February FRENZY multi-sports feature an array of activities to keep kids active and […]