Back to school with Sports Coaching Group: Childcare, school clubs and swimming for the new term

As the summer holidays draw to a close, families across Cheshire, Staffordshire and Shropshire are at the start of a brand-new school year. For Sports Coaching Group, it’s also the beginning of an exciting new term – building on the success of the organisation’s biggest-ever holiday club programme. This year, Sports Coaching Group is once again offering […]
Pools to YOU portable school swimming lessons reach 25,000 children across Cheshire, Staffordshire and Shropshire

As the school year comes to a close, we’re reflecting on an extraordinary 10 months of delivering swimming lessons through our Pools to YOU service – and the numbers speak for themselves. Since September, our dedicated team has brought high-quality swimming instruction directly to 70 schools across the region. With our fleet of 10 portable […]
Free and paid summer holiday clubs for children and Teens at Sports Coaching Group clubs, camps and YouthZone at SportsZone 2025

This summer we are offering more than ever when it comes to providing summer activities for children and Teens. Our clubs run from Monday, July 21 to Friday, August 29 across Cheshire East, Cheshire West and Staffordshire, with flexible hours and venues to suit all families. But please check the dates when you book, because […]
Feburary half-term: Half-term success, amazing holiday clubs and specialist camps with Sports Coaching Group!

As February half-term comes to a close, we’re reflecting on another fantastic holiday filled with fun, activity, and learning! Sports Coaching Group has once again delivered an action-packed schedule across multiple venues, ensuring children had an unforgettable experience in a safe and supportive environment. Half-term by the numbers 📊 ✅ 48 dedicated coaches leading the […]
Sports Coaching Group: We’re all set for February Frenzy half-term holiday clubs and camps…and there’s still time to book!

After weeks of preparation, Sports Coaching Group is all set for the February Frenzy half-term holiday clubs. The company has eight venues where it is running multi-sports camps including dance, arts and craft and specialist sports camps. Here’s the list: The multi-sports venues are: ⭐️ Sandbach Boys’ School (Feb 17-21); ⭐️ Wistaston Church Lane Academy (Feb 17-21); ⭐️ Holmes […]
From holiday club kids to leaders: Brothers Aaron and Charlie Briscall head Sports Coaching Group’s swimming hubs

Brothers Aaron and Charlie Briscall have gone from attending holiday clubs as kids run by Sports Coaching Group’s two directors – to running the firm’s swimming hubs. They used to attend Sports Coaching holiday clubs at Elworth Hall Primary School, in Sandbach, and were coached by Ross Kesteven and Chris Regan, when they were just […]
Get 10% off multi-sports bookings for our February FRENZY half-term fun with Sports Coaching Group

As February half-term approaches, Sports Coaching Group is gearing up to deliver an action-packed week of activities for children from February 17 to 21. With discounts and a variety of options, there’s something for everyone to enjoy. February FRENZY Multi-sports clubs Our February FRENZY multi-sports feature an array of activities to keep kids active and […]
Relaunch of Sports Coaching Group’s swimming hubs in Cheshire with brand new pools and equipment for lessons, swim sessions, private hire and parties

Sports Coaching Group has relaunched its swimming hubs, featuring brand-new facilities and enhanced services designed to provide an unparalleled experience for swimmers of all levels. The revamped hubs now boast state-of-the-art pools and brand-new equipment, ensuring a modern and comfortable environment for every visitor. Alongside these upgrades, a new management team has been introduced, brothers […]