New baby swimming lessons in Cheshire as Baby Squids partner with Sports Coaching Group
We have formed a new partnership with Baby Squids Staffordshire & Nantwich by launching brand-new baby and toddler swimming classes at our Middlewich pool starting tomorrow (January 10). Located on Brooks Lane Industrial Estate, our Middlewich Hub is perfectly placed for families within a 20-minute travel time from surrounding towns such as Nantwich, Crewe and […]
Sports Coaching Group 2025 review: Celebrating a year of growth, impact and community achievement
The past year has been defined by growth, impact and a continued commitment to improving outcomes for children, schools and communities for Sports Coaching Group. With a dedicated team of more than 100 colleagues, we have delivered high-quality sport, physical activity and enrichment opportunities at scale, while remaining focused on inclusion, wellbeing and development. One […]
Swimming lessons in Cheshire: Sports Coaching Group invests in lifeguarding training to ensure safety standards are high as part of continuing professional development of staff
Delivering safe, high-quality swimming lessons starts with having the right people and the right training in place. That’s why Sports Coaching Group has continued to invest in the professional development of its coaching team, with staff recently completing a three-day lifeguarding qualification to further strengthen swimming provision across Cheshire, Stffordshiure, Shropshire and beyond. The qualification […]
Sports Coaching Group and SportsZone launch innovative sports partnership to give senior school pupils greater choice and engagement in sport with golf sim, darts and pool available for free during school’s sports afternoon
Sports Coaching Group has launched an innovative partnership with our sister company, SportsZone, to offer senior school pupils a wider range of sporting opportunities during their afternoon PE sessions. Recognising that traditional sports don’t always appeal to every pupil, the new initiative opens the doors of SportsZone free of charge to selected groups of students. […]
Sports Coaching Group Christmas Card Competition 2025 – win 26% off all services for the entire of 2026
Sports Coaching Group has launched its biggest ever Christmas Card Competition with one lucky winner getting 26% off all our services during 2026! And for the first-time ever, the competition is open to ALL children. In previous years, only children who attended Tommy Tiger Time sessions joined in, but this time the doors are open […]
Healthy meals and happy minds: How Sports Coaching Group supports nutrition through the #HAF programme thanks to Cheshire East Council and the Department for Education
Providing nutritious meals for children is one of the cornerstones of the Holiday Activities and Food (HAF) programme, and this October half-term, we delivered healthy, balanced food options that meet the highest standards. Across our #HAF venues, children enjoyed a range of fresh, healthy meals designed to keep them energised throughout the day. These included […]
Tommy’s Trick or Treat Games: Sports Coaching Group’s October half-term clubs and camps packed with sports, crafts, dancing, swimming and #HAF and Teen #HAF including free meals
Coaches at Sports Coaching Group are gearing up for a busy October half-term holiday club with colleagues working in 12 venues and offering activites from football to jewellery-making. For the first-time ever, at Lower Peover Primary School, children will be offered different themed days, everyday during our Tommy’s Trick or Treat Games week. This includes […]
October Half-Term Holiday Clubs 2025: Save 20% in Sports Coaching Group flash sale!
To all parents and carers…we are offering 20% off our October half-term holiday clubs from today (October 1) until Sunday, October 5. Whether your child loves multi-sports fun or prefers a sport-specific camp (football, swimming, hockey), this deal is not to be missed. Our October half-term programme offers a rich mix of multi-sports, specialist football, […]
October half-term holiday clubs 2025: Multi-sports, football, swimming and Halloween fun with Sports Coaching Group
As promised in an earlier blog, here’s the latest on Sports Coaching Group’s Tommy’s Trick or Treat Games October half-term holiday fun, including sports specific football and hockey camps. Running from October 27-31, our holiday clubs are packed with sport, fun, and Halloween-themed activities designed to keep children active, entertained, and engaged throughout the week. […]
Sports Coaching Group staff training day: Safeguarding, First Aid, special educational needs support and PE development for the new academic year
Sports Coaching Group has just held its training day for staff – one of the highlights of the year for the company. During the day coaches come together to reflect, learn, and prepare for the year ahead. It’s an invaluable opportunity to ensure that every session delivered – from PE lessons to after-school clubs and […]