Sports Coaching Group unveils new branded kit as part of move for unified identity with sister firm Sportscape Education since moving under the wing of parent firm EMPHASIS Community Interest Company

When Sports Coaching Group and Sportscape Education joined parent organisation EMPHASIS Foundation Community Interest Company, a clear priority was to bring all three organisations together under one unified and recognisable identity. That process began several months ago with the creation and launch of new logos for EMPHASIS, Sports Coaching Group and Sportscape Education. These refreshed […]
Sports Coaching Group and SportsZone launch innovative sports partnership to give senior school pupils greater choice and engagement in sport with golf sim, darts and pool available for free during school’s sports afternoon

Sports Coaching Group has launched an innovative partnership with our sister company, SportsZone, to offer senior school pupils a wider range of sporting opportunities during their afternoon PE sessions. Recognising that traditional sports don’t always appeal to every pupil, the new initiative opens the doors of SportsZone free of charge to selected groups of students. […]
Sports Coaching Group: Staff support Cheshire School Games Partnerships with football, dancing and cross-country events

Our staff have had some great fun and rewarding experiences during the last few weeks by helping out with schools to deliver some brilliant sports events. They have been working closely with the School Games Partnerships across Cheshire to support a wide range of school sporting events. Recently, our staff were out in force at […]
Pools to YOU portable school swimming lessons reach 25,000 children across Cheshire, Staffordshire and Shropshire

As the school year comes to a close, we’re reflecting on an extraordinary 10 months of delivering swimming lessons through our Pools to YOU service – and the numbers speak for themselves. Since September, our dedicated team has brought high-quality swimming instruction directly to 70 schools across the region. With our fleet of 10 portable […]
Sports Coaching Group joins the Association for Physical Education (afPE) as Business Associate Member, strengthening our commitment to quality physical education in the UK

Sports Coaching Group is delighted to have been accepted as a Business Associate Member of the Association for Physical Education (afPE). This is a significant milestone which underscores the organisation’s dedication to delivering high-quality physical education and school sport across the UK. To gain afPE membership, organisations must demonstrate a strong commitment to physical education […]