Swimming lessons in Cheshire: Sports Coaching Group invests in lifeguarding training to ensure safety standards are high as part of continuing professional development of staff

Delivering safe, high-quality swimming lessons starts with having the right people and the right training in place. That’s why Sports Coaching Group has continued to invest in the professional development of its coaching team, with staff recently completing a three-day lifeguarding qualification to further strengthen swimming provision across Cheshire, Stffordshiure, Shropshire and beyond. The qualification […]
Sports Coaching Group unveils new branded kit as part of move for unified identity with sister firm Sportscape Education since moving under the wing of parent firm EMPHASIS Community Interest Company

When Sports Coaching Group and Sportscape Education joined parent organisation EMPHASIS Foundation Community Interest Company, a clear priority was to bring all three organisations together under one unified and recognisable identity. That process began several months ago with the creation and launch of new logos for EMPHASIS, Sports Coaching Group and Sportscape Education. These refreshed […]
Sports Coaching Group celebrates staff excellence at annual awards and Christmas celebration

An evening of celebration, recognition and reflection brought colleagues together as Sports Coaching Group and marked the end of another successful year with our annual awards evening and Christmas celebration. The event provided an opportunity to recognise the people at the heart of the organisation, the coaches, apprentices and support staff who deliver high-quality sport, […]
50% off Christmas Eve holiday clubs with Sports Coaching Group in 48-hour flash sale – FREE festive meal included for EVERY child – book now!

Sports Coaching Group is offering families a festive helping hand this Christmas with a 50% flash sale discount on all Christmas Eve holiday club places across its multi-sports and activity club venues. The reduced-price sessions from £26 to £13 will be available at seven Sports Coaching Group venues and include a FREE festive meal for […]
Sports Coaching Group and SportsZone launch innovative sports partnership to give senior school pupils greater choice and engagement in sport with golf sim, darts and pool available for free during school’s sports afternoon

Sports Coaching Group has launched an innovative partnership with our sister company, SportsZone, to offer senior school pupils a wider range of sporting opportunities during their afternoon PE sessions. Recognising that traditional sports don’t always appeal to every pupil, the new initiative opens the doors of SportsZone free of charge to selected groups of students. […]
Sports Coaching Group secures extra FREE #HAF places across Cheshire East due to high demand

EXTRA FREE #HAF places have been released across several of our Cheshire East venues – after our original allocation filled up quickly. This has been made possible thanks to extra funding secured by Cheshire East Council, ensuring even more children and young people can benefit from the Holiday Activities and Food (HAF) programme this Christmas. […]
Sports Coaching Group launches playleaders programme across schools in Cheshire and Shropshire to train pupils to lead playground activities

Primary school pupils are being trained by Sports Coaching Group to lead games, support other pupils and help create a safe, friendly and structured playground environment. Colleagues are working in three schools in Cheshire and Shropshire teaching the youngsters on the Playleaders Programme. As part of the six-week programme children learn: At the end of […]
Sports Coaching Group celebrates community with 12 Days of Christmas giveaways for schools, families and staff including free gifts and money off SCG bookings

This December, we wanted to do something a little different. We have created our very own 12 Days of Christmas – a celebration of the children, parents, schools, coaches and community partners who shape everything we do at Sports Coaching Group. Each day, starting today (December 4) focuses on a different part of our community. […]
Holiday Activities and Food (#HAF) Programme 2025: Free Christmas clubs and food across Cheshire East, Cheshire West and Staffordshire

Sports Coaching Group will be delivering the Holiday Activities and Food (HAF) provision, where eligible youngsters and #HAF Teens can access free holiday clubs and food, at 10 locations during the Christmas holidays. The team will be providing for #HAF and Teen #HAF in Cheshire East, Cheshire West and Staffordshire. As trusted providers of children’s […]
Sports Coaching Group achieves Disability Confident Committed Employer status: Our commitment to inclusive and accessible employment and apprenticeships

We have officially signed up as a Disability Confident Committed Employer under the UK Government’s Disability Confident scheme. This important step reflects our ongoing commitment to making sure our workplace, and everything we do in schools, communities and sports settings is as inclusive, accessible and supportive as possible for everyone. To achieve Disability Confident Committed […]